Audience Feedback

I decided that I would try a different way to gain responses from my audience, as I felt like making a questionnaire and giving it to people around college would give me unreliable sources, as open ended questions are never given much thought. Therefore, I sent a Microsoft Word Document to a variety of reliable sources who I know would fill it in and send it back to me as soon as possible, including a few questions alongside the link to my blog. I tried to ask a specific audience so that I could gather data that would benefit me in my evaluating how successful my products are. I chose to ask a total of 2 females and 2 males, which one of each sex listened to a rock/alternative genre and the other two listened to mainstream music like RnB/Pop. I sent the exact same questionnaire to each person so that my results would be reliable and fair. I felt that doing it this way would enable me to collect honest data to the open ended questions, as I wouldn't be in front of them asking, therefore constructive criticism would be more likely to be given in this form.

I have taken my answers and constructed them in a format that would be easy to read and compare:

From these results I gathered that:

• Each person asked liked the quality of my digipak and thought it was realistic and caught attention due to the make-up and close-up shot used, enabling consumers to see close-up detail like the heavy contrast of two different styles of make-up being used (skull and normal rocky make-up).
• Each person recognized that my genre was rock due to the mise-en-scene and editing. 
• It appealed to everyone apart from the 19 year old male, which was due to him listening to more male formed bands. Due to personal taste this is understandable as the band I chose originally is known to target a larger female audience than male.
• 50% of the people asked recognized that I had used repeated footage, which is an understandable feature that is noticeable due to difficulty with filming times and plans.
• 1/4 people said that the poster lacked detail, which is a negative that I saw myself too.
• I was surprised to see that the 19 year old male who listened to RnB as well as Rock, was interested in my product, which I thought actually might be due to him preferring the creative product side of my work rather than the music.
• 2/4 people recognized that the fierce attitude acted out by my performer reflects the rock genre more.

More

Throughout the process of finishing my video to the evaluation process, I had shown a number of people my video to see the different responses. I received comments about my product which I thought were beneficial to evaluate, therefore noted. Such as impressive black and white shots, realistic use of shots throughout and realistic performer use.