Advertising/Distribution

iTunes is very popular around the world due to Apple being one of the biggest makes for music products used by people of all ages. Therefore, I decided to add my artist into the banner on the top of the iTunes music page which is regularly updated with the newest tracks,  top charts and more. The banner I have added my artist into at the top specifies top stories in terms of up and coming artists, new albums and more, therefore by putting my artist there reflects her image as an artist, which shows she's an independent newsworthy musician and star. Again, using the photograph from the album so my artists target audience will be able to recognize the album when released.


Furthermore, I added her album in the "Pre-Orders" section as I thought it would be relevant due to the magazine advertisement and the album being unreleased.  

I have also added my artist onto the NME Reviews - Upcoming Artists Release Dates section on the NME website, as I thought due to her music having a Alternative/Rock genre, this is the kind of magazine she would be featured in. I decided to do it this way as I thought that a lot more people of all ages use a more interactive way to access information such as release dates of an album. Furthermore, statistics and forums show that the rate of the public buying hard copy music magazines is on a huge decrease as the internet allows us to access a lot more information for virtually free. 

With over 100 million active users, Twitter is one of the most popular social networking websites around the world as it enables the general public to follow and keep updated with their favorite celebrities. It has become even more popular with the celebrities themselves as it enables them to promote new singles/albums/merchandise or any other business that they are involved in a lot more personally. Also, Twitter is the only way that fans can connect and communicate with their stars in a personal way, as the active celebrity users update on Twitter as much as possible, therefore as the celebrity culture grows, so does Twitter.

Through researching on Twitter at the big stars such as Lady Gaga, Nicki Minaj and Justin Bieber, I have noticed it is conventional for them to have their Twitter background set as their newest album or photography that will be used for the album, which is what I have done so this twitter page look like the real product. Also, they seemed to have done this with their own profile picture too, which is why I have taken an image that I initially liked but didn't want to use for my album cover, keeping within the theme of the album cover (as it's the same photoshoot) enabling the image to be highly noticeable to the target audience. Also, I have noticed that the 3 celebrities that I researched also had the release date of their album/single/what they are currently working on, in their description box as well, which again is to try and promote and get the album name noticed as much as possible.