As Lady Gaga is one of the most talked about mainstream artists today, this album represents clearly how she has gained the flexibility to be as creative and push the boundaries as much as she can and wants. Although, she still sticks with the conventional patterns within digipaks and albums for mainstream artists. For example, in terms of the mid shot used for the photograph of Lady Gaga that has been chosen, it reflects her importance as an artist, which is shown by using the center positioning of Gaga and the use of a completely blank background, meaning there are no distractions therefore the audience can only focus on her, also people will be able to recognise her very easily as she is a very well known artist around the world. Also, through the use of contrasted black and white which is consistent throughout the whole digipak, it highlights the clothing, make-up and hairstyle, which has been used for Lady Gagas image to exagerate her extreme look which could be seen as quite dark and in a sense "rocky", as she is very well known for being culturally knowledgeable when it comes to different styles around the world, demonstrated in other outfits she has worn, and therefore represents her individuality.
Also, as the album is called "the fame monster" it uses the black and white contrast as they signify the horror/scary connotations, espiecially through the reinforcement of the expressionless face that Gaga has on this photograph which only her eyes and nose are revealed. This photo also shows that the mise-en-scene such as clothing and make-up is very important on the front cover for artists, espiesially for big artists which through research it is very common for the photography to be kept very simple and the setting to be kept to a bare minimum which makes a bigger statement and catches the audiences eye a lot quicker.
Although, the front photograph differs from the rest of the photographs used for the rest of the digipak, which isn't necceserily a conventional approach to the photography for a digipak, but it's the most important photograph on the album as it is displayed on the front cover and therefore will attract the target audience as it will be the first thing they see when it's stacked on shelves or even when buying online. Also, the black and white contrasting effect has been kept to keep with the house style theme.
Also, as the album is called "the fame monster" it uses the black and white contrast as they signify the horror/scary connotations, espiecially through the reinforcement of the expressionless face that Gaga has on this photograph which only her eyes and nose are revealed. This photo also shows that the mise-en-scene such as clothing and make-up is very important on the front cover for artists, espiesially for big artists which through research it is very common for the photography to be kept very simple and the setting to be kept to a bare minimum which makes a bigger statement and catches the audiences eye a lot quicker.
Although, the front photograph differs from the rest of the photographs used for the rest of the digipak, which isn't necceserily a conventional approach to the photography for a digipak, but it's the most important photograph on the album as it is displayed on the front cover and therefore will attract the target audience as it will be the first thing they see when it's stacked on shelves or even when buying online. Also, the black and white contrasting effect has been kept to keep with the house style theme.
The font used for the opening compartment, which is where the discs are located is the same font used throughout the entire digipak, and is very bold to catch attention and uses the the cross which replaces the "t" again, like the front cover, which maybe represents personal beliefs for her or has a hidden meaning. As the digipak opens, the black and white contrasting look is kept very consistent and keeps to the whole theme of the digipak. The two disks are conventionally identical in terms of what is included on them which is the album name as well as the artists name and either "disk 1" or "disk 2".
Before you open the digipak to reveal the two disks, the other two panels consist of photography which seems to be very important in terms of mise-en-scene and what they represent. For example, Lady Gaga has decided to focus her images on a very emotional look, which is very different to the front cover in terms of mise-en-scene as the make-up and hair colour/length changes, but again uses mid shots for both sides. I personally think Gaga has decided to use a different look on her cover which is slightly less "scary", so when buyers open the digipak you can reveal the "monster" and dark side, which could reflect Gaga as an artist or even as a person. This is done by the look which she has on her face, which is quite expressionless in the sense of being the opposite to happy, which could relate to personal feelings or past experiences. Also, she is naked in these shots and uses a dark wig which on the left photograph covers her face, which personally to me looks like it has connotations of insecureness/shyness/scared/lonliness.
The back cover focuses on a mid shot with a black/grey background which is another factor which has been consistent, keeping the theme running throughout. Also, the photograph matches the ones in the opening compartments inside, but differs in terms of where Gaga is looking and therefore has a different effect. For example, she has decided to look into the camera and make this photograph more of a statement such as the photograph on the front and therefore connects more with her audience. This has been done because the front and back covers are the most important and again, is what the consumers will see first, not the inside. Also, the conventions consist of the usual tracks listed, which through my research depends on the artist and layout where they have decided to locate the list, alongside the barcode, the record label and sometimes the price and website, which have all been kept within the black and white colour theme.
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