Poster anaylsis and research

You Me At Six are a british rock band who have steadily made success in both the UK and America. Considering the genre is rock with a slight pop edge, the band target quite a niche audience but have an equal amount of female and male fans, therefore by choosing this complex and colourful design for their poster and album shows that they do target a unisex audience, in comparison to maybe using certain colours which fit the stereotype of a girl, conventionally being the colour pink.  Furthermore, they target a quite large age group according to Youtube statistics, differing from 13-24 years of age, therefore again by using a design like this it represents a mature yet "young" edgy style within the band, which shows what they represent as a band as they are still quite youthful.

The album artwork has been used on the background of the poster, so that the audience can recognise the album when it has been released. Therefore, the same fonts have been used too for that purpose. Although, the poster has added more information onto it so that the consumers know when it will be released and where. The release date has purposely been printed on the poster in extremely large font that fits in with the theme of the album cover (by using similar colours and fonts), which focuses on catching audiences attention. As the aim of the poster is to draw fans and other consumers in to buy the album, they have decided to make certain text more dominant on the page. For example, the text which says the release date is the main focus of the page (apart from the band name) and catches the audiences attention first as the size of the text is the same as size of the bands name and is the same font style, showing that they are both the most important aspects on the page.

Although, considering the band has a rock genre and targets quite a niche audience, a more popular way to advertise unreleased albums is to advertise through Youtube, which through my current statistics taken from my poll, is a very popular way to access music as thousands of videos are uploaded each day. Also, another reason why YouTube is good for advertising on is because it can easily introduce people to new music as it automatically suggests recommendations for the viewer judged on what they have viewed in the past.

This is an advert taken from a magazine advertising the newest album that You Me At Six have released, Sinners Never Sleep. I couldn't find a singular A4 side poster of advertising this perticular album, which could be due to it being released in quite a small space of time to the album before it, therefore the build up for the album not being as "big" or anticipated for. Although, through research, this album was advertised through the release of a single that they put out on YouTube, which was called "Bite my Tongue" which became very popular before the actual video was released, as the videos release date was anticipated by releasing trailer videos and an official lyric video, which is a very new way to catch the audiences attention as Youtube is extremely popular with all ages and generations. For example, 3 seperate "trailer" videos would countdown the date that the actual video would be released and give away sneak peaks at the video, to attract their audience and fans. 

This advertisement in perticular is very small and takes up a very small space in a magazine, which I personally think is due to hard copys of CD's/albums not being very popular anymore and therefore are mostly only hardcore fans or collectors items, as the majority of people now download their music from the internet via itunes. I don't know what magazine it was taken from, therefore I'm taking a guess that it was taken from Kerrang or NME as they are the types of magazines that are associated with this genre of music and I have seen them being featured in them in the past.

The price has been made the most bold and eye-catching text on the page meaning it has an importance in terms of trying to sell as many as possible. Conventionally, they have also made the price this bold as it is quite a low price and therefore will interest the minority that do still buy albums. Conventionally, band pictures have been placed on the advertisement, which is a typical mid shot which is very stereotypical for an alternative rock band like You Me At Six to do. Also featured on the advertisement is the album cover, which is again quite a conventional aspect for small adverts like this to do. Although it's not extremely obvious, this small advert has still kept within the theme of the album cover by dark contrasting colours, black and white, which is reflected on the album cover too.